Strategic Plan 2013-2017
MissionThe Audubon Naturalist Society inspires residents of the greater Washington, DC, region to appreciate, understand, and protect their natural environment through outdoor experiences, education, and advocacy. |
VisionThe Audubon Naturalist Society seeks to create a larger and more diverse community of people who treasure the natural world and work to preserve it. |
Communications & Marketing
Showcase ANS as the premier regional environmental organization delivering top-quality nature education and protecting the region’s natural environment.
Objective 1
Increase ANS communications capacity, output and effectiveness.
Objective 2
Develop a comprehensive Ten Mile Creek Campaign communications plan with clear metrics of success.
Objective 3
Create a compelling ANS brand that anchors successful communication campaigns, education program outreach and conservation action.
Objective 4
Create an organizational culture where all ANS staff, Board members, volunteers, and members understand, embrace and can effectively communicate the ANS mission, vision and key messages.